Effective CRO for Saudi Digital Platforms
germantafoya2 edited this page 2 months ago

Using extensive testing for a shopping business, we identified that emails sent between evening hours significantly exceeded those sent during traditional working periods, producing substantially better open rates.

Working with an technology store, we found that their typical purchase process was causing unnecessary friction for Saudi users. After implementing customized improvements, their purchase cancellation rate decreased by 37%.

A few months ago, an online store was struggling with a disappointing 0.8% sales percentage despite substantial traffic. After implementing the techniques I'm about to share, their conversion rate grew to 3.7%, generating a dramatic growth in revenue.

Last year, my small business was struggling to reach new customers. Our website was practically invisible in Google Comparing search optimization services results. That's when I made the decision to explore professional SEO services in Jeddah.

If you're developing or revamping a website for the Saudi market, I urge working with specialists who really grasp the complexities of Arabic user experience rather than just translating Western layouts.

I'm running a small business gathering in Riyadh next month where we'll be talking about more about finding and working with leading marketing agency Saudi partners. If you're finding it difficult with this too, drop me a message - always happy to share insights over some good Saudi coffee!

  • Locate the most important content in the top-right section of the screen
  • Arrange information segments to advance from right to left and top to bottom
  • Apply heavier visual weight on the right side of balanced compositions
  • Verify that pointing icons (such as arrows) orient in the appropriate direction for RTL layouts

Recently, I was consulting with a large e-commerce business that had spent over 200,000 SAR on a stunning website that was converting poorly. The reason? They had simply translated their English site without considering the basic experience variations needed for Arabic users.

As someone who has developed over 30 Arabic websites in the past five years, I can tell you that applying Western UX principles to Arabic interfaces falls short. The unique characteristics of Arabic text and Saudi user expectations require a specialized approach.

Our studies has shown that Saudi customers especially trust these credibility indicators:

  • Physical presence information
  • Local authorization badges
  • Detailed exchange processes
  • Riyal pricing with full shipping calculations

A clothing brand saw a 93% increase in smartphone sales after implementing these improvements:

  • Streamlined input requirements
  • Thumb-friendly menus
  • One-page transaction flow
  • Improved speed times

Essential modifications included:

  • Incorporating preferred Saudi payment methods like local services
  • Simplifying delivery details for Saudi places
  • Supplying Arabic translation throughout the purchase experience
  • Displaying shipping schedules customized to Saudi regions

I use a simple tracker to monitor our competitors' rates adjustments weekly. This has allowed us to:

  • Discover periodic promotion cycles
  • Detect product bundling strategies
  • Understand their cost structure

  • Clearly mark which language should be used in each form element

  • Automatically adjust keyboard language based on field type

  • Place form text to the right side of their associated inputs

  • Ensure that validation messages appear in the same language as the expected input

I advise classifying competitors as:

  • Direct competitors (offering equivalent offerings)
  • Peripheral competitors (with some similarity)
  • New threats (new companies with game-changing capabilities)

  • Restructured the form flow to match right-to-left user expectations

  • Created a dual-language form system with intelligent language toggling

  • Optimized smartphone usability for right-handed Arabic text entry

  • Shifting call-to-action buttons to the right-hand portion of forms and pages

  • Rethinking information hierarchy to move from right to left

  • Adjusting user controls to align with the right-to-left viewing pattern

After my expensive education in what DOESN'T work, I've learned that finding the top marketing partner isn't about who has the fanciest office or the smoothest presentation. It's about results, interaction, and grasping the unique Saudi market.

  • Moved product visuals to the left side, with product specifications and purchase buttons on the right
  • Changed the product gallery to advance from right to left
  • Added a custom Arabic text style that maintained clarity at various dimensions
  1. Transparent reporting systems - My biggest annoyance with my previous agency was the confusion around results. Now we get weekly reports that actually make sense, showing exactly what's succeeding and what isn't.
  • Choose fonts purposely developed for Arabic on-screen viewing (like GE SS) rather than conventional print fonts
  • Expand line spacing by 150-175% for improved readability
  • Set right-oriented text (never middle-aligned for body text)
  • Avoid condensed Arabic typefaces that compromise the distinctive letter structures